Lars is a customer experience, product management, digital transformation design leader.
Leading high performing, multidisciplinary teams to design customer experiences that transform brands
With two decades of design leadership, Lars directs, mentors and inspires people across disciplines to deliver highly engaging customer journeys and innovative products and services.
Customer-Centric
Expert at creating transformative brand experiences across all product touch-points and channels, taking a customer-first approach to product innovation.
Data-Driven
Champion of converting evidence-based, data-driven design analysis to iteratively create tailored customer experiences that maximize sales & service or enhance operations.
Leadership
Proven leader of design teams that execute complex & innovative product / service design initiatives for brands spanning diverse industries, from concept to optimization.
Select Clients
reverse chronological order
General Motors
Envisioned and designed the commerce experience for new GM Energy product suite.
Cisco
Assessed and reimagined the Cisco electronics customer experience.
BNY Mellon
Designed a new SAAS product for BNY Mellon clients to analyze their investment portfolios.
Designed a new SAAS product for Bloomberg clients to automate due diligence & compliance.
Wyndham Hotel Group
Created first digital customer experience for new Wyndham vacation membership club offering.
Fidelity
Designed retirement planning application for Fidelity customers to forecast retirement outlooks.
Wellington Management
Redesigned corporate website with focus on reimagined Wellington brand positioning and content strategy.
New York Rangers
Redesigned corporate website with focus on New York Rangers brand positioning and fan engagement with team.
See some project highlights for these brands
Visit my portfolio page for a closer look at some project work.