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Portfolio

Some Project Highlights

CLIENT

Philips

INDUSTRY

Retail (Consumer Products) / eCommerce

AUDIENCE

General Public (B2C)

PROJECT SYNOPSIS

Re-imagined a new global engagement experience centered on the consumer.

MY CONTRIBUTION

Collaborated closely with the product team to shift from traditional marketing (channel and product first) towards a customer-first approach by conducting interviews and workshops, performing competitive analysis, identifying key areas of focus, and creating future-state conceptual designs.

PROJECT OUTCOME

Defined a new direct-to-consumer product strategy including prototype designs and a regional pilot test plan.

CLIENT

Enterprise Holdings (Enterprise, National & Alamo)

INDUSTRY

Transportation / eCommerce

AUDIENCE

General Public (Consumers) & Business Travelers (DTC)

PROJECT SYNOPSIS

Designed numerous touchpoint improvements throughout the customer journey, from search to reservation flow to check-in. Conducted multivariate & usability testing.

MY CONTRIBUTION

Led the design team to optimize the booking process and other key touchpoints across all three brand websites & apps, collaborating closely with product owners, visual designers, and developers.

PROJECT OUTCOME

Designed numerous new features such as the "store finder" tool and the automated pre-check-in experience for members. $500M+ generated from multivariate testing initiatives.

CLIENT

Altar'd State

INDUSTRY

Retail / eCommerce

AUDIENCE

General Public (B2C)

PROJECT SYNOPSIS

Designed two entirely new "sister" e-commerce websites for women's apparel on the Salesforce platform: Altar'd State and A Beautiful Soul

MY CONTRIBUTION

Led the user experience design team to create better ways to buy product online, collaborating closely with Visual Designers, Developers and Product Owners.

PROJECT OUTCOME

A brand new pair of websites that complement the "brick and mortar" stores and inspire the target audience to buy merchanidise online.

CLIENT

BNY Mellon / Eagle Investment Services

INDUSTRY

Financial Services

AUDIENCE

Finance Professionals (B2B)

PROJECT SYNOPSIS

Designed entirely new web-based software platform featuring robust dashboards and reporting capability for BNY's clients.

MY CONTRIBUTION

Led design team to create user interfaces for complex workflows while embedded with the client onsite, collaborating closely with Product Owners and Developers.

PROJECT OUTCOME

A brand new software product for analyzing investment portfolios with highly configurable dashboards with report customization and scheduling.

CLIENT

Tivity Health

INDUSTRY

Healthcare

AUDIENCE

Eligible Older Adults (DTC)

PROJECT SYNOPSIS

Redesigned the entire service experience of SilverSneakers, the nation's leading fitness program for older adults.

MY CONTRIBUTION

Led & managed team through all user experience and service design work, including extensive workshop facilitation and testing.

PROJECT OUTCOME

Significant increases in customer awareness and engagement.

CLIENT

Bloomberg

INDUSTRY

Financial Services

AUDIENCE

Finance Professionals (B2B)

PROJECT SYNOPSIS

Designed entirely new web-based workflow platform making financial client onboarding and screening both efficient and comprehensive for Bloomberg's clients.

MY CONTRIBUTION

Led design team through all user experience work while embedded with the client project team onsite to collaborate closely with Product Owners and Developers.

PROJECT OUTCOME

A brand new software product to automate the process of “KYC” due diligence & compliance.

CLIENT

Wyndham

INDUSTRY

Hospitality

AUDIENCE

Time-share Prospects & Members (DTC)

PROJECT SYNOPSIS

Designed the digital customer experience for Wyndham's new short-term time-share product, Vacationality.

MY CONTRIBUTION

Led & managed team to help define Wyndham's new product.

PROJECT OUTCOME

An entirely new vacation membership club experience.

CLIENT

Bayer

INDUSTRY

Healthcare

AUDIENCE

Aspirin Customers Worldwide (DTC)

PROJECT SYNOPSIS

Designed a website template system to easily tailor to the local preferences and languages of over 20 countries around the world where Aspirin is sold.

MY CONTRIBUTION

Led the experience strategy and design work to re-imagine Bayer Healthcare's global Aspirin product marketing website.

PROJECT OUTCOME

Reframed Aspirin as an innovative global brand with a modular template-based system signifying uniformity and consistency.

CLIENT

Motorola

INDUSTRY

Consumer Electronics

AUDIENCE

Mobile Device Customers Worldwide (DTC)

PROJECT SYNOPSIS

Defined and implemented a global vision of optimized customer experience, with a focus on Motorola's largest markets, Brazil and India, to encourage brand reengagement.

MY CONTRIBUTION

Led the experience strategy and design work to redesign the customer life-cycle experience with an emphasis on improving customer service.

PROJECT OUTCOME

Enabled a comprehensive and seamless, customer-centric brand experience from device purchase through maintenance and repair.

CLIENT

Fidelity

INDUSTRY

Financial Services

AUDIENCE

General Public, Existing Customers & Retirement Planners (DTC)

PROJECT SYNOPSIS

Created a comprehensive self-service application to enable customers to dynamically forecast their retirement income outlook.

MY CONTRIBUTION

Led the experience strategy and design work including extensive testing.

PROJECT OUTCOME

Made retirement planning simple and enjoyable for customers, including 20 million NetBenefits 401(k) participants. 17% increase in unique visitors. 28% increase in planning sessions. 8-point increase in Net Promoter Score (NPS).

Want to see more?

Please contact Lars to arrange a review of relevant project artifacts such as:

Journey Maps
Service Blueprints
Business Process Flows
Wireframes
Conceptual Designs
Final Visual Designs
Test Plans